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1. Carriage Suite – East Harlem

Since launching in August 2021, co-owners Robin and Patricia have devoted themselves to their customer's needs. This Black woman-owned, luxury baby boutique store has a mission to provide a comfortable and convenient shopping experience for all who visit its welcoming space in East Harlem. Parents will appreciate the owners' focus on offering quality baby products from brands like Mima, Cybex, Doona, and Thule, plus tons of resources to the Harlem community. 

2. Babesta – Tribeca

This popular Tribeca shop is one of my favorite brick-and-mortar stores downtown. Its headphone-adorned baby logo lures you into its shop, where you'll find fun hip-hop and rock and roll onesies and graphic Ts featuring Bowie and Biggie, the best baby gear for city living, and unique gifts for the youngest New Yorkers. Unlike larger chains, Babesta isn't overwhelmingly stocked with items, and it sources from independent designers worldwide.

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Mini Jake is packed with hip picks for modern tots. Photo courtesy of the store

3. Mini Jake – Williamsburg, Brooklyn

Parents looking for products that take a modern, functional approach to play should check out Mini Jake. It has everything you need to keep your kiddos entertained (and you sane). Its toy stock includes items from Plan Toys, Haba Toys, PlayMonster, and more that are great for early development. As a staple in this Brooklyn neighborhood, it's a popular spot to shop for tots because of its wide selection (strollers, clothes, furniture, bedding, decor, books) and excellent customer service.

4. Thank Heaven – Forest Hills, Queens

As a Queens resident, I'm going to admit just how disappointed I am that our borough doesn't have a more extensive selection of small businesses to shop from for our toddler. Thank heavens for Thank Heaven! This sweet boutique is a charming little shop with the most precious gifts to make any kid feel special and adorable outfits for everyday play and the holidays. The cute cloud motif on the walls is welcoming, and although the store is fairly small it's filled to the brim with items that spark joy hand-picked by the owners (this is a family business!).

5. PiccoliNY – Online

Coming from a long line of small business owners, it only made sense for PiccoliNY store owner Alex Zagami Ng to open a baby store in Little Italy, just around the corner from her grandfather's bakery. Sadly, COVID forced the closure of the physical shop, but you can still purchase bold, hip gifts for the cool kids in your lives online. Her iconic hot dog pretzel NY onesies are a fave, along with versions that feature a bacon egg and cheese on a roll, lady Liberty, and graffiti cans which make you feel like you've got a piece of NYC with you no matter where you go. If you'd rather shop in person, there are still plenty of locations that stock PiccoliNY items, from the MoMA to Strand bookstore.

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6. Smoochie Baby – Williamsburg, Brooklyn

Named after her now grown-up son, Smoochie Baby owner Penelope knew she had to open a boutique to carry the trendiest baby clothes that were just as unique as the child rocking them. Launched in 2006, you can stop by this store to check out its fun collections geared toward newborns through age 10, including brands like Bizz x Siss, Appaman, and more. The store stocks a wide collection of clothing for boys and girls, as well as gender-neutral picks all sure to be hits with parents and tots alike.

7. HealthyBaby – Soho

Since selling her popular Happy Family Organics brand a few years ago, founder Shazi Visram has launched HealthyBaby. This product line includes diapers, skincare, prenatal nutrition, and environmentally friendly cleaning products. On a mission to protect and enrich the full potential of every child, Visram's parenting journey has taught her that there is so much more than food in a baby's environment to influence their healthy development. During the pandemic, her developmental play space HealthyNest opened its doors in Tribeca. With whimsical, fun floating clouds, this is a tranquil space where parents can take a break with their baby (with a private area for breastfeeding and pumping), meet other families during community events, and partake in free 1-on-1 multi-sensory sessions with experts. Its products are available to sample, and you can shop online and pick up in-store the same day.

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Buy Buy Baby is a go-to for all the baby basics—and then some. Photo by the author

8. Little Moony – Chelsea

The story of this Chelsea boutique from a mother-daughter duo is genuinely inspiring. NYC fashion designer and co-owner Thuy had an "aha moment," realizing she should collaborate with her mother (a master tailor for more than 40 years) on an eco-friendly clothing line for children. Believing in slow fashion and sustainability, many customers love that the store has a zero-waste policy, where fabric scraps get transformed into matching headbands, clips, and more.

9. Bambi Baby – Old Place, Staten Island

Over the last 46 years, the Ortega family has delivered everything but the baby at this family-owned business. To make life easier for new and expecting moms, and even the most experienced parents, families can head to this location for a wide range of furniture, strollers, car seats, clothing, and accessories at affordable prices. If you're looking for top-notch, trendy baby gear, it won't disappoint. We spotted the new Bugaboo Butterfly compact stroller on pre-order, and now I think we need it for summer trips.

10. The Wild – Greenpoint, Brooklyn

Parenting is a wild ride, and the folks at this Brooklyn baby store are there to support your journey. Whether you're shopping in person or online, it offers a great selection. It also offers classes where you and your mini-me can make new friends. There's prenatal yoga for expectant mothers, music and movement for babies and children, a new dad's survival group, lactation support groups, and a jam-packed calendar full of events.

11. Lullaby Baby – Park Slope, Brooklyn

Established in 2012, this boutique Park Slope store stocks strollers, baby furniture, and everything else parents need to make their home baby- and tot-ready. There's also a great selection of travel gear like portable cribs, carrying bags, car seats, and much more for parents who are always on the go.

12. Jane's Exchange – East Village

Jane's Exchange is the oldest resale and consignment store for kids and expecting mothers, providing NYC parents with affordable clothing options since 1993. Anyone is welcome to come in and browse their wide range of gently used clothing during their operating hours. The store accepts donations but asks that you please call ahead to make an appointment. 

13. Lucky Wang – Chelsea

Providing unique clothing for unique tots is what Lucky Wang is all about. The store stocks all the trendiest clothing options for kids and babies like Rowdy Sprout, Chaser, and Mini Rodini. But the chic store also features some more unconventional designs like tiny adorable baby kimono onesies and NYC-inspired toys in shapes like pigeons, taxis, and MetroCards. 

14. Peanut and Honey – Williamsburg, Brooklyn and Long Island City, Queens (Coming Soon)

Peanut and Honey features a curated selection of top baby and children's clothing brands, as well as several other unique goods, from children's books set in NYC to color-changing umbrellas. The store also often hosts events like author book readings, tunes for tots, and more. And there's great news for Queens-based parents: the charming beloved Williamsburg staple is making its way to Long Island City in the summer of 2025!